Brand kit

Wade, the wordmark, and the water palette — everything transparent, everything yours to use when writing about Wading. Wade is never in a box; goggles up means he’s out of the water for a moment, goggles down means business.

Download the kit (.zip)

Wade

Wade the otterWade the otter

The pose library

point-left · correctionspoint-right · correctionspoint-up · tipsspeech-bubble · empty statesthinking · ponderingcelebrate · wins

Wordmark

wading wordmark — Seafoam · light groundsSeafoam · light groundswading wordmark — Cream · dark groundsCream · dark groundswading wordmark — Charcoal · low-colorCharcoal · low-color

App icon

Wading app icon1024 × 1024 · full-bleed, platforms mask it

Palette

Tap a color to copy its hex.